Description |
Laureate Higher Education Group seeks a Director of Communications and Public Relations to work in our Baltimore location as a member of the Communications Team, reporting to the Vice President of Corporate Communications. The Director will develop and implement internal and external communication for LHEG's audiences. He/She will develop communications for the broadest range of channels (print, broadcast, internet and intranet, social networking, conferences, direct mail, advertising, and video) based on a comprehensive understanding of the needs and objectives of LHEG.
The Director will develop and execute public and media relations strategies and tactics for the LHEG institutions. This individual will be responsible for understanding target markets and collaborating with cross-functional team members to develop and implement integrated public and media relations initiatives that establish and raise brand awareness across traditional, web and social networking media. The position is also responsible for internal communications for LHEG.
This position is based in Baltimore, MD.
ESSENTIAL DUTIES AND RESPONSIBILITIES
* Develop, write and distribute compelling, effective communications materials for internal and external audiences
* Obtain and share information on social, economic, and political trends that might affect our institutions
* Establish and implement proactive and reactive outreach to media
* Develop and recommend policies and procedures related to public information programs
* Provide communications assistance/counsel upon request from various parts of the organization
* Direct activities of external agencies as directed
* Manage communications budgets.
* Develop and implement public relations and media relations initiatives for product launches or activities to gain brand awareness
* Draft messaging, policy positioning, and speeches for company management
* Develop and implement public relations and media relations communications for web-based media
* Develop and implement website content
* Ensure audience public relations plans align with overall positioning and messaging
* Work collaboratively with other marketing departments to solicit input on strategies and tactics
* Work with other managers of the organization as a leader, manager, and team member to provide support and assistance as required. Supervising and directing both internal and external department personnel.
* Assist in building and sustaining a highly capable and contributing communications function, with a culture wholly consistent with that of LHEG.
* Solid experience (10 years) as a professional marketing/communications professional is a prerequisite for the position.
* Broad-based businessperson with relevant experience producing a portfolio of high-quality publications.
* Demonstrated ability to communicate effectively at all levels of an organization and gain consensus/approval on ideas and creative direction.
* Outstanding writing and editing skills are a prerequisite for this position, as is the ability to tailor communication style to project many voices of the organization for different publications and audiences.
* Demonstrated insight and creativity in conceiving ideas for communication content and presenting those concepts to senior-level executives and professionals for further development, refinement, and approval.
* Outstanding project management skills, with a passion for delivering quality work on a timely and cost-effective basis.
* Success at cultivating strong relationships, both internally and externally, and creating partnerships at all levels within the organization. The ability to bring out the best in partners and to leverage resources effectively.
* Straightforward, results-driven person with the presence, wisdom, and confidence to assume a leadership role in an intellectually demanding environment.
* Well-organized, outstanding synthesizer of information, with the ability to communicate complex ideas and present recommendations diplomatically and persuasively to a variety of audiences.
* A highly committed individual, with the necessary drive and stamina to respond to the demands of the organization and work collaboratively to achieve results.
* Unquestionable personal integrity and credibility necessary to gain trust and commitment of individuals at all levels of the organization.
* A passion for the mission of the organization
OTHER DUTIES AND RESPONSIBILITIES
* Obtain in-depth understanding of the company business plans and strategies.
* Interface effectively with Product Management, Enrollment Management, Product Development, and Academic leadership to collaborate on key messaging and strategies to achieve media and public relations goals.
* Provide feedback and direction for future programs and campaigns.
* Interface with academic partners to ensure clear understanding of program elements such as admissions requirements, course curriculum, program outcomes, and professional accreditations.
* Execute all activities in a timely and accurate manner including status reports, expense reports, budget development, and public and media relations plans.
* Measure, report and analyze all public relations and media relations activity: Quantify expected results and track performance.
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Requirements |
EDUCATION and/or EXPERIENCE
The successful candidate must meet
the following minimum requirements:
* Minimum 10+ years in public and media relations required.
* Outstanding writing and editing experience required.
* Must have experience developing messaging for media, as well as
significant experience proactively pitching stories to media outlets
* Must have track record for writing press releases, speeches, messaging and
collateral
* Experience working with internet media, social networking, and viral media
outlets
* Experience directing, managing and implementing internal
communications
* Exceptional problem solving and analytic skills.
* Possess strong leadership abilities in the areas of managing and executing
communications programs and tactics.
* Must have experience developing and managing a budget and understanding
financial implications of public relations and media relations programs.
* Experience managing strategic projects, ability to understand big picture.
* Strong presentation and meeting facilitation skills.
* Strong relationship building skills.
* A good listener, collaborator, and influencer.
* High level of enthusiasm, functions well in a team-driven and highly
dynamic environment.
* Strong organizational, prioritization and time management skills.
* Knowledge of higher education markets is a plus;
Previous experience
in the higher education marketplace is a plus as
well.
* Demonstarted fluency in Spanish (written and verbal) required.
Laureate Higher Education Group is an equal opportunity
employer. EOE
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